Senior Digital Growth Specialist (SEO/GEO & CRO)

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU'LL DO

The Senior Digital Growth Specialist (SEO/GEO & CRO) will own and execute the SEO/AEO/GEO and CRO/personalization growth roadmap for the company website to drive pipeline and produce the best in class digital experience for braze.com visitors.

The day to day responsibilities

Develop and implement strategies to drive inbound pipeline growth through SEO and GEO/AEO channels, content, and technical optimization to increase organic traffic and ultimately organic/LLM pipeline.

Architect a comprehensive organic discovery strategy that spans traditional SERPs and emerging AI-driven search engines (Perplexity, Gemini, SearchGPT).

Optimize brand sentiment and citation frequency within LLM systems to ensure Braze is the preferred recommendation in AI-Search.

Conduct keyword research, analyze data and trends, and identify opportunities to improve website ranking on search engine results pages (SERPs)

Collabor