Product Marketing Manager

About Zego

At Zego, we understand that traditional motor insurance holds good drivers back. It's too complicated, too expensive, and it doesn't reflect how well you actually drive. Since 2016, we have been on a mission to change that by offering the lowest priced insurance for good drivers.

From van drivers and gig workers to everyday car drivers, our customers are the driving force behind everything we do. We've sold tens of millions of policies and raised over $200 million in funding and picked up numerous awards, including the Employer of The Year 2025 as awarded at The Insurance Post's Awards and Excellence in Digital Marketing Award at the British Insurance Tech Awards 2025. And we're only just getting started.

About the Role

Reporting to the Marketing and Brand Director, this is a newly created role sitting at the intersection of product and marketing. You'll be the first dedicated PMM at Zego, which means you'll shape the function from scratch rather than inherit it.

Your core job is to make Zego's products land. That means owning positioning and messaging across every customer-facing touchpoint, coordinating product launches, and being the person who ensures that what we build gets communicated in a way that drives real commercial results.

Zego offers multiple products serving different audiences- private hire, van, delivery, and private car. Each has its own competitive context, maturity level, and customer segment. You'll be the person who makes that portfolio feel simple, credible, and worth choosing.

Scope- This is an individual contributor role at senior level. You'll manage external relationships as needed, and work directly with the management team.

What You'll Be Doing

Value Proposition, Positioning and Product Messaging

Develop and maintain positioning and messaging, Ideal customer profiles (ICP) frameworks across Zego's full product portfolio, private hire, van, delivery, and private car, that clearly differentiate us in the market

Build and maintain a centralised messaging library- positioning statements, value propositions, ICPs, feature descriptions translated into customer benefits, and FAQs that every team can pull from

Own all product messaging across customer-facing channels- website, app, CRM, ads, and help docs, ensuring it is accurate, consistent, and up to date

Translate complex insurance products and features into language that is simple, compelling, and relevant to each customer segment

Act as the final sign-off on product accuracy before any customer-facing content goes live

Audit existing product content regularly to find gaps, inaccuracies, or inconsistencies and drive resolution across teams

Define and test messaging through landing pages, ads, email, and in-product copy, iterating based on performance data

Partner with Brand, Design, CRM, Performance Marketing, and SEO to make sure product messaging carries correctly across every channel and drives activation, engagement, and retention

Run regular enablement sessions to keep all business functions sharp on product knowledge, messaging, and competitive positioning

Product Launches and Go-to-Market

Own GTM planning and execution for new product launches- from positioning and audience definition through to channel strategy, launch materials, and post-launch measurement

Define launch objectives, success metrics, target segments, and messaging hierarchy for each launch

Coordinate cross-functional marketing launch workstreams, aligning Design, Performance Marketing, CRM, Comms, and Partnerships around shared timelines and deliverables

Build scalable launch playbooks and templates that improve with every cycle

Run post-launch reviews- what worked, what didn't, and what changes next time

Bring market, customer, and competitive intelligence into growth forums, ensuring how we structure and present our products reflects what customers actually value

Build enablement materials for internal teams that interact with customers a