Marketing Manager

Are you passionate about working for a brand that’s striving to make real societal change? Do you want to support some of the UK’s largest brands to make their products menopause friendly? Do you thrive in small, fast-paced environments? Then we’d love to speak to you.

We’re GenM, the menopause partner for brands, home of the MTick, and together with our collective of retailers and brands, we’re bringing choice, trust, and credibility to the menopause marketplace for the 15.5m women experiencing menopause in the UK.

In just four years, GenM has built a powerful collective of over 140 consumer brands — from Dove, Colgate, Centrum, Sanex, Sure, Wild and Tena to major UK retailers including Boots, Tesco, Sainsbury’s, Asda, Morrisons and WHSmith.

We’ve spoken on global stages, won coveted awards, and conducted pioneering research that shows the changing menopause landscape in the UK. We’re growing at pace in the UK and have recently expanded into Australia and Southeast Asia, with further markets planned for launch within the next 12 months.

Due to our fast-paced growth, we’re building a gold-standard team to support our ambition of becoming the globally recognised certification for menopause products and services.

The Role

As Marketing Manager at GenM, you’ll be at the heart of building one of the most exciting purpose-led brands in the UK and beyond. You’ll shape and scale the GenM brand and MTick certification across multiple markets, working closely with the Head of Retail Marketing and our commercial and partnerships teams to drive bold brand strategy and standout execution across both B2B and consumer audiences.

This is a rare opportunity to help develop and define this new and exciting category of retail. You’ll ensure GenM is a distinctive, credible, accessible and inclusive brand, championing menopause visibility, accelerating awareness of the MTick, and delivering powerful, best-in-class brand experiences across retail, digital, PR, partnerships and live moments.

Key Responsibilities

Brand Strategy & Positioning

Lead development and execution of GenM’s brand strategy across UK and international markets

Evolve and protect brand identity, tone of voice and visual consistency

Ensure the MTick and GenM proposition are clearly communicated across audiences

Campaigns & Activation

Plan and deliver integrated brand campaigns across digital, retail, PR, partnerships and events

Develop brand toolkits and campaign assets for partners

Support partners to activate the MTick on packaging, in-store POS, online and across media channels

Support delivery of key awareness campaigns, research launches and events

Research

Plan and deliver GenM’s industry-leading annual consumer research, from brief development to fielding research and building the insights, you will manage the end-to-end process of its creation and delivery to the partners

Manage external research agencies feeding into the consumer report, developing briefs and guiding outputs

Plan and deliver the launch of the consumer research to partners

Content & Communications

Oversee development of brand and marketing content across all channels

Ensure consistency across website, social, CRM and presentations

Collaborate with PR and communications to amplify GenM’s voice

Translate insight and data into engaging storytelling

Partnerships & Stakeholder Collaboration

Work with retail, brand and strategic partners to ensure strong brand representation

Collaborate cross-functionally across commercial, partnerships and international teams

Manage external creative and content agencies

The Person

Experience & Skills

5+ years’ experience in brand management or marketing

Personable individual with an ability to build and nurture relationships

Confident communicator and presenter

Positive thinker with a can-do attitude – roll-up your sleeves and go

Strong commercial instincts, with an ability to understand partner goals

Excellent stakeholder management skills, with confidence working cross-functionally and externally at pace

Strong project management skills, able to manage multiple partner workstreams, deadlines and approvals simultaneously

High attention to detail, particularly around activation quality

Digitally proficient in Microsoft Office (including Excel), CRM tools and email platforms.

Benefits

25 days holiday + Bank holidays

Pension

Remote working

Competitive salary and benefits