CRM Manager – Subscriptions

ABOUT TIDE

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love.

Tide facts

Tide is available for UK, Indian, German and French SMEs

Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly

Over $300 million raised in funding

Over 2,500 Tideans globally - we’re diversity champions!

We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg.

ABOUT THE TEAM

This role sits within Tide’s Paid Plans CRM team - a collaborative group of marketers driven by ownership, experimentation, and impact.

Our mission is simple: help members save time and money so they can focus on doing what they love. We use data, creativity, and technology to drive engagement, retention, and long-term value.

WHAT WE ARE LOOKING FOR

We’re seeking an experienced CRM professional with a strong background in subscription-based technology businesses. You have a proven track record of developing and executing CRM strategies that improve retention and increase customer lifetime value.

You understand subscription models, recurring revenue dynamics, and industry best practices in subscription management. You’re comfortable working with CRM tools and marketing automation platforms, and you have strong analytical skills that enable you to turn data into actionable insights.

As CRM Manager – Subscriptions, you will

Lead the planning and execution of CRM strategies for subscription products, aligned with business objectives and growth targets.

Provide strategic guidance to senior CRM team members on best practices and emerging trends.

Manage and mentor a Senior CRM Executive, fostering a collaborative and high-performing environment.

Use advanced data analytics to refine segmentation and personalise member communications.

Implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value.

Apply predictive modelling and behavioural analytics to proactively reduce churn.

Collaborate closely with Marketing, Sales, and Product teams to align CRM initiatives with company-wide goals.

Drive cross-functional initiatives to enhance the customer experience and grow subscription revenue.

Develop and oversee customer advocacy and loyalty programmes to increase retention and brand advocacy.

What Makes You a Great Fit

3+ years of CRM experience, ideally within subscription-based businesses

Experience with subscription billing systems and customer databases

Strong background in CRM analytics, segmentation, and predictive modelling

Deep knowledge of CRM and marketing automation technologies

Strong project management and strategic thinking skills

Excellent spoken and written English

Strong stakeholder management and communication skills

Experience with tools such as Iterable, Salesforce, GSuite, and Jira

A proactive problem-solver who thrives in dynamic environments

WHAT YOU’LL GET IN RETURN

25 days paid annual leave

3 paid days off for volunteering or L&D activities

Extended maternity and paternity leave covered by the company

Personal L&D budget

Additional health & dental insurance

Mental wellbeing platform

Fully covered Multisports card

Food vouchers

Snacks, light food, drinks i