B2B PR & EVENTS MANAGER

B2B PR & EVENTS MANAGER

£45k-£55k DOE

Hybrid working

Based in Liverpool

Brand new senior role with full ownership of PR, content, and events strategy

Opportunity to build and strengthen brand authority within a competitive market

ABOUT THE CLIENT

Due to continued growth, we're partnering with an established organisation looking to hire a B2B PR & Events Manager into a newly created senior role. This is a key position focused on building brand presence, market authority, and demand generation within a competitive B2B landscape.

THE BENEFITS

Hybrid working

High level of autonomy and ownership

Direct impact on brand and commercial growth

Collaborative, values-driven team environment

Clear opportunity to shape and influence strategy

THE B2B PR & EVENTS MANAGER ROLE

You'll take full ownership of B2B PR, content, and events strategy, aligning brand activity with commercial objectives. Working closely with senior stakeholders, you'll drive awareness and pipeline growth through brand-led demand generation rather than direct sales activity.

You'll lead on PR and external messaging, ensuring consistent positioning across the market. Alongside this, you'll deliver a structured content programme including podcasts, webinars, and newsletters, all designed to build credibility and engagement.

Events will be a key part of your remit, from planning and delivering hosted events to maximising ROI from industry participation. You'll also oversee marketing collateral and take ownership of the B2B website as a core demand generation tool.

B2B PR & EVENTS MANAGER ESSENTIAL SKILLS

5-8+ years' experience in B2B PR, content, events, or marketing roles

Proven track record delivering multi-channel B2B marketing programmes

Strong understanding of demand generation and pipeline impact

Experience managing end-to-end B2B events with a focus on ROI

Ability to develop clear, commercially aligned messaging

Confident stakeholder management across senior teams

Experience running content programmes (podcasts, webinars, thought leadership)

Highly organised with the ability to manage multiple projects

DESIRABLE

Experience within automotive, media, publishing, or lead generation environments

Familiarity with CRM systems and marketing-to-sales workflows

Experience optimising B2B websites for demand generation

Understanding of data-led marketing and performance measurement

TO BE CONSIDERED

Please either apply through this advert or email me directly via . For further information please call me on / .

By applying for this role, you give express consent for us to process and submit (subject to required skills) your application to our client in conjunction with this vacancy only.

KEY SKILLS

B2B Marketing, PR, Events, Content Strategy, Demand Generation, Branding, Marketing Strategy, Thought Leadership, Campaign Management, Stakeholder Management, Digital Marketing